The Ava Laurenne Blog

Inside the AC Hotel Greenville Wedding Experience | Rooftop Views, Jasmine Ballroom & Broad and Main

The AC Hotel Greenville has quickly become one of downtown Greenville’s most iconic wedding destinations, offering couples an immersive experience that feels elevated from the very first moment guests arrive. It’s this unforgettable atmosphere, immersive design, and elevated hospitality that make it the perfect setting for Ava Laurénne Bride’s annual May Flowers event year after year!

---> View the stunning 2026 May Flowers Event by Ava Laurènne Bride here!

Known for its stunning rooftop atmosphere, luxurious event spaces, and thoughtfully curated design, the venue creates a wedding day experience that feels both modern and unforgettable. From panoramic city views to floral drenched interiors, every detail throughout the property is intentionally designed to feel immersive, romantic, and refined.

---> Why brides are traveling across the country to find their dream dress at Ava Laurènne Bride!

One of the most talked about spaces inside the AC Hotel is the Jasmine Ballroom, an elegant reception space celebrated for its dramatic floral ceiling installation and sophisticated atmosphere. Guests are welcomed upstairs through Juniper, the rooftop restaurant known for its over the top seasonal installations and immersive floral displays that transform throughout the year.  The experience begins the moment the elevator doors open, creating a grand entrance that immediately feels luxurious and exclusive.

For ceremonies, couples can exchange vows in the breathtaking Secret Garden rooftop space, often referred to as “weddings with a view.” Surrounded by greenery, skyline views, and an open air rooftop deck lined with boxwood walls and elegant lounge seating, the setting offers a romantic atmosphere unlike anywhere else in Greenville. Sunset ceremonies here create an especially unforgettable backdrop for both guests and wedding photography.

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The wedding experience begins long before the ceremony itself inside Broad and Main, the AC Hotel’s beautifully designed getting ready suite. Located on the corner of Broad and Main Street, the space features expansive windows overlooking downtown Greenville, filling the suite with natural light that is ideal for bridal portraits, hair and makeup, and candid moments with the bridal party.  The atmosphere feels calm, luxurious, and intentionally designed for brides who want an elevated start to their wedding day.

Another detail couples love about hosting their wedding at the AC Hotel is the convenience of Juniper’s in house catering experience. Rather than coordinating outside catering vendors, couples can enjoy a seamless culinary experience from a team already known throughout Greenville for exceptional food and service.  For many brides, having one less major vendor decision to make creates a more enjoyable and stress free planning process.

What makes the AC Hotel truly stand out is how immersive the entire venue feels. Every space flows together to create an experience that feels stylish, elevated, and unforgettable from beginning to end. Whether couples are drawn to the rooftop skyline views, the floral filled Jasmine Ballroom, the luxurious getting ready spaces, or the sophisticated atmosphere throughout the property, the AC Hotel Greenville offers a wedding experience that feels iconic to downtown Greenville itself.

Start Your Journey and Find Your Perfect Dress Here at Ava Laurenne Bride:

The gowns featured above are just a glimpse into the 1,000+ wedding gowns waiting to be discovered inside our South Carolina bridal boutique. Book your appointment and experience what finding your dream dress was always meant to feel like. And for our northern or Virginia brides, we would be so excited to welcome you at our Fredericksburg bridal shop location!

Ava Laurènne Bride | Greenville, South Carolina

Inspired by the rich history and artistic spirit of the Greenville community, our Greenville bridal boutique offers an experience unlike any other. From the moment you arrive, you are welcomed into a space where every detail has been intentionally designed for beauty, celebration, and connection. Brides are greeted by a couture adorned antique car, surrounded by stunning wedding gowns curated to be tried on, admired, and fallen in love with. And when you say YES, the experience continues with our signature Union Station Celebration Experience, an eight step celebration created to honor the magnitude of the moment and allow brides to pause, celebrate, and savor finding their dream gown. Discover why brides travel from across the country to find their wedding dress at Ava Laurènne Bride in Greenville, South Carolina.