Where couture fashion meets community. Heart of Greenville is an immersive bridal fashion experience celebrating creativity, connection, and the city we are so proud to call home.

Every year, Ava Laurénne Bride hosts a live couture bridal runway show featuring brand-new designs right in the heart of downtown Greenville at Camperdown Plaza in front of their iconic mural. 

From discovering surprises throughout downtown to experiencing never-before-seen bridal fashion, every detail celebrated the creativity, collaboration, and connection that make Greenville so special. Heart of Greenville brought people together around something we believe deeply at Ava Laurénne Bride: bridal fashion isn’t simply meant to be seen. It should be experienced, celebrated, and shared.